Essay about Making Advertisements Memorable to the Viewer

According to CBS news, approximately, 600 to 625 advertisements are exposed to one person in a day and about 272 of those are coming from the television, the radio, magazines, and newspapers. Even if a person is exposed to so many advertisements each day, person may actually notice less than 80 of them. The goal of advertisement is to convince customers to buy their products. So if the customers do not remember the ad after viewing it, the company just wastes their time and money. In order to be effective, an advertisement has to be memorable for the customers. So there are many creative elements in advertisements and I want to analyze about those elements in this paper. The advertisement that I choose is Kia Optima Alien ad. This†¦show more content†¦This visual effect shows beauty of the car and raise purchasing desire. The target customer for this commercial is young middle class people and newly married couple. So this ad more focuses on curiosity and mystique by those s ettings that I mentioned earlier. In this advertisement, I also could find elements of masculinity that come from Tannen’s book You Just Don’t Understand. Before I start to discuss about masculinity elements, let me introduce author Deborah Tannen and her book You Just Don’t Understand. Deborah Tannen is a professor of linguistics at Georgetown University, and have published 22 books, half of them for scholarly audiences and half for general audiences. Three books have been New York Times best sellers and one of those three, You Just Don’t Understand, was on the New York Times best seller list for almost 4 years. She is expert at the verbal interaction between men and women. In this book You Just Don’t Understand, she analyzed what men and women seek from conversations: independence and intimacy. So this book will allow reader to have better understanding of different gender and how to communicate well with them. According to chapter one â€Å"Dif ferent Words, Different Worlds† on page 24 and 25, Tannen describes that males try to achieve and maintain the upper hand if they can. They also struggle to preserve independence and avoid failure. Females are also concernedShow MoreRelatedState Farm Advertising Analysis1060 Words   |  5 Pagesbreathing. Whether we’re driving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. BecauseRead MoreThe Importance of Television1632 Words   |  7 Pagesentertainment. Advancement in technology and increase in competition among viewers are making television more e fficient. â€Å"The transmission of dynamic or sometimes static images, generally with accompanying sound, via electric or electromagnetic signals â€Å"(Online Dictionary.com, 2012). The audio visual character of Television makes it a magic medium which allows us to watch the world and this quality makes television images more memorable. Television has powerful visual nature which this powerful visual natureRead MoreCoca Cola Vs. Pepsi1171 Words   |  5 Pageson television, magazines, or billboards; it’s not hard to find an advertisement for either company. In 2013, Pepsi posted a Halloween advertisement taking a jab at Coca-Cola. It showed a can of Pepsi wearing a cape that looked like a can of Coke. Above that, it said, â€Å"We wish you a scary Halloween!† Coca-Cola fired back, posting the same advertisement but changed the wording, stating, â€Å"Everybody wants to be a hero!† The advertisement(s) bring together the uses of logos, ethos, and pathos. With theRead MoreRhetorical Essay: Old Spice1070 Words   |  5 Pagescomical tone for the advertisement and draws the viewers’ interest. The relatively new company, Old Spice, foun ded in 1990 uses their new commercial series to promote their American brand of male grooming products. Old Spice in the past has focused on targeting middle aged to elderly men in their advertisement campaigns. This new series of advertisements is trying to reach to a new target audience of twenty to forty year old males. This advertisement is attempting to create a memorable impression to theRead MoreA Commercial Airing Then At The Super Bowl869 Words   |  4 Pagestelevision ratings service. With at least 114.4 million viewers in 2015 the Super Bowl is the most watched television broadcast in the United States. In 2015 Toyota made a very impactful and memorable commercial advertising their new Camry. Toyota uses this opportunity to not only advertise their new Camry, but to also recognize the impact dads have on their children’s lives. There are no specific standard formats for successful advertisements. Just like the formula for winning a Super Bowl does notRead MoreComparison Between Coke Vs Pepsi1353 Words   |  6 PagesPepsi have posted advertisement after advertisement to bring more viewers to their brand. Both companies have been rather quiet recently, until Pepsi brought out the Halloween advertisement in 2013 going after Coca-Cola. Pepsi made a can of Pepsi wearing a Coke cape, with text above the picture, stating, â€Å"We wish you a scary Halloween!† Coke fired back posting the same advertisement, only changing the wording, stating, â€Å"Everybody wants to be a hero!† This type of advertisement warfare has been goingRead MoreEvian Marketing Communcation Campaign1680 Words   |  7 Pagesthe brand values through a creative approach that follows the ACM model; it gets the attention by surprising the audience and by the use of loud music, achieves comprehension with words, and is memorable due to its originality. The TV commercial of the â€Å"Roller babies† is differs from other advertisements for similar products. Most competing brands choose a serious tone when transmitting the values of their water. But Evian managed to introduce some humor; it was able to create a totally new and funRead MoreMarketing Strategies Of The And Breasts Top The List Of Many Men s Favorite Things939 Words   |  4 PagesBurgers and breasts top the list of many men’s favorite things. While most Americans may be familiar with restaurants like Hooters and Twin Peaks, one fast food chain is making these establishments look like family-friendly alternatives in comparison. Sex sells and Carl’s Jr. fast food restaurants has been cashing in on this fact for more than ten years. Carl’s Jr. employs some of the most racy advertising techniques in all of the food world. From scantily clad models to recognizable reality showRead MoreThe Impact Of Media On Sports On The W orld Of Sports Essay1327 Words   |  6 Pagestheir advertisement into the world of sports. One major sport event such as the Super Bowl, is a major key to exposing an ad to millions of individuals. Along with other major sports like soccer, football, and baseball to name a few, all these sports have a large number of fans and viewers. Now, some may question the theory, why televised ads and spend chunks of money towards sports games rather an award show, or a special T.V. show? It’s simple, when learning the history of advertisement, countingRead MoreThe Revlon Beauty Company Is A Global And Classic Brand Essay1249 Words   |  5 PagesThe Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, includi ng nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women

Police Culture Essay - 943 Words

Police Culture in the United States Internal and External Mechanisms Police Culture in the United StatesAlthough it is senior police management that makes decisions about police strategy, departmental policy, and the allocation of police resources, ordinary officers in fact make the great majority of day-to-day policing decisions. These police officers decide whom to stop, whom to question, and whom to arrest, as well as how best to deal with public concerns and complaints. See really it is ran by the ordinary officer. We used to believe that the â€Å"Chief of police† made all the decisions. The Iron Law of Oligarchy suggests that the formal organization of bureaucracies inevitably leads to oligarchy, in which even†¦show more content†¦The Civil Rights Act of 1964 was a major factor in the changes that moved women from domestic roles to more demanding police roles. This is because the Act changed the social status for women. The same applies to ethnic minorities as their status and rights changed with the Act. In order to achieve equality in law enforcement for women and minorities, several research studies are conducted to ensure that they are being utilized in the organization in accordance with a percentage that represents a balance as possible. Agencies such as the National Policing Improving Agency have included equality standards for the police service to recognize the importance of diversity in the police force. Stress in Policing Stress in policing can be seen in all ranks and police departments across the country. The job of a police officer cannot compare to any job in the civilian sector. Police officers train to deal with the bad scenarios, but even with all the preparations in place things can go wrong. Police officers are the first responders for criminal activity and are the first ones to see human suffering. From dealing with murders, robberies, rape, or child abuse police officers must deal with the situation at hand in a professional manner. This can lead to stress because not everyone reacts the same to these situations. Some police officers can easily deal with a dead body, whereas others are traumatized for life after viewing a corpse. Another stress factor isShow MoreRelatedPolice Brutality And The Police As An Institution, And Police Culture2196 Words   |  9 Pagesconsiderably over the past few years as cases of police brutality and corruption have surfaced in the media an d in the courtroom. Commentators agree that three issues have shaped the role of ethics in policing: styles of policing, the police as an institution, and police culture. Banks, C. (2013). Criminal justice ethics: Theory and practice. Thousand Oaks: SAGE Publications. 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Working Capital Managment Free Essays

Management Of Working Capital Introduction Working Capital-Definition Working Capital is the cash needed to pay for the day to day operation of the business. Along with long term investments , business also needs funds for short-term purposes to finance current operations. Investment in short term assets like cash, inventories, debtors etc. We will write a custom essay sample on Working Capital Managment or any similar topic only for you Order Now , is called ‘Short-term Funds’ or ‘Working Capital’. Hence, the management of Working Capital is very important for the smooth running of business. Calcution of Working Capital Working Capital of a company is the difference between the Current Assets and the Current Liabilities of the company. Working capital=Current Assets-Current Liabilities Current Assets: Assets of the business held in the form of cash(e. g cash at the bank) or that can be quickly turned into cash. Current Assests Stocks Cash Debtors Investments Current Liabilities: Money owed by a business organization which is to be paid within next 12 months Current Liabilities Trade Creditors Dividends Taxation Short term loans Circulating capital – working capital is also known as circulating capital or current capital. ’ â€Å"The use of the term circulating capital instead of working capital indicates that its flow is circular in nature. † Structure of Working Capital The different elements or components of current assets and current liabilities constitute the structure of working capital which can be illustrated in the shape of a chart as follows: Working Capital Cycle makes it clear that the amount of cash is obtained mainly from issue of shares, borrowing and operations. Cash funds are used to purchase fixed assets, raw materials and used to pay to creditors. The raw materials are processed; wages and overhead expenses are paid which in result produce finished goods for sale. Working Capital circulation is like the blood circulation in the human body as once it stops the whole business becomes lifeless. Classification of Working Capital Working Capital can be classified in various ways. Conceptual classification – There are two concept of working capital viz. , quantitative and qualitative. The quantitative concept takes into account as the current assets while the qualitative concept takes into account the excess of current assets over current liabilities. Deficit of working capital exists where the amount of current liabilities exceeds the amount of current assets. The above can be summarized as follows: (i) Gross Working Capital = Total Current Assets (ii) Net Working Capital = Excess of Current Assets over Current Liabilities (iii) Working Capital Deficit = Excess of Current Liabilities over Current Assets. Classification on the basis of financial reports – The nformation of working capital can be collected from Balance Sheet or Profit and Loss Account; as such the working capital may be classified as follows: (i) Cash Working Capital– This is calculated from the information contained in profit and loss account. This concept of working capital has assumed a great significance in recent years as it shows the adequacy of cash flow in business. It is base d on ‘Operating Cycle Concept’s (ii) Balance Sheet Working Capital– The data for Balance Sheet Working Capital is collected from the balance sheet. On this basis the Working Capital can also be divided in three more types, viz. gross Working Capital, net Working Capital and Working Capital deficit. Classification on the Basis of Variability – Gross Working Capital can be divided in two categories viz. ,(i) permanent or fixed working capital, and (ii) Temporary, Seasonal or variable working capital. Such type of classification is very important for hedging decisions. (i) Temporary Working Capital – Temporary Working Capital is also called as fluctuating or seasonal working capital. This represents additional investment needed during prosperity An favorable seasons. It increases with the growth of the business. Temporary working capital is the additional assets required to meet the variations in sales above the permanent level. † This can be cal culated as follows: Temporary Working Capital = Total Current Assets – permanent Current Assets (ii) Permanent Working Capital – It is a part of total current assets which is not changed due to variation in sales. There is always a minimum level of cash, inventories, and accounts receivables which is always maintained in the business even if sales are reduced to a minimum. Amount of such investment is called as permanent working capital. Permanent Working Capital is the amount of working capital that persists over time regardless of fluctuations in sales. † This is also called as regular working capital. Importance of Working Capital Management For smooth running an enterprise, adequate amount of working capital is very essential. Efficiency in this area can help, to utilize fixed assets gainfully, to assure the firm’s long- term success and to achieve the overall goal of maximization of the shareholders, fund. Shortage or bad management of cash may result in loss of cash discount and loss of reputation due to non-payment of obligation on due dates. Insufficient inventories may be the main cause of production held up and it may compel the enterprises to purchase raw materials at unfavorable rates. Like-wise facility of credit sale is also very essential for sales promotions. It is rightly observed that â€Å"many a times business failure takes place due to lack of working capital. Adequate working capital provides a cushion for bad days, a concern can pass its period of depression without much difficulty. The significance of adequate working capital is â€Å"to avoid interruption in the production schedule and maintain sales, a concern equires funds to finance inventories and receivables. † The adequacy of cash and current assets together with their efficient handling virtually determines the survival or demise of a concern. An enterprise should maintain adequate working capital for its smooth functioning. Both, excessive working capital and inadequate working capital will impair the profitability and general health of a concern. The danger of excessive working capital are as follows: Heavy investment in fixed assets –A concern may invest heavily in its fixed assets which is not justified by actual sales. This may create situation of over capitalization. Reckless purchase of materials- Inventory is purchased recklessly which results in dormant slow moving and obsolete inventory. At the same time it may increase the cost due to mishandling, waste, theft, etc. Speculative tendencies – Speculative tendencies may increase and if profit is increased dividend distribution will also increase. This will hamper the image of a concern in future when speculative loss may start. Liberal credit – Due to liberal credit, size of accounts receivables will also increase. Liberal credit facility can increase bad debts and wrong practices will start, regarding delay in payments. Carelessness – Excessive working capital will lead to carelessness about costs which will adversely affect the profitability. Paucity of working capitalist also bad and has the following dangers: 1. Implementation of operating plans becomes difficult and a concern may not achieve its profit target. 2. It is difficult to pay dividend due to lack of funds. 3. Bargaining capacity is reduced in credit purchases and cash discount could not be availed. 4. An enterprise looses its reputation when it becomes difficult even to meet day-to- day commitments. 5. Operating inefficiencies may creep in when a concern cannot meet it financial promises. 6. Stagnates growth as the funds are not available for new projects. 7. A concern will have to borrow funds at an exorbitant rate of interest in case of need. 8. Sometimes, a concern may be bound to sale its product at a very reduced rates to collect funds which may harm its image. Meaning of Working Capital Management The management of current assets, current liabilities and inter-relationship between them is termed as working capital management. Working capital management is concerned with problems that arise in attempting to manage the current assets, the current liabilities and the inter-relationship that exist between them. † In practice, â€Å"There is usually a distinction made between the investment decisions concerning current assets and the financing of working capital. † F rom the above, the following two aspects of working capital management emerges: (1) To determine the magnitude of current assets or â€Å"level of working capital† and (2) To determine the mode of financing or â€Å"hedging decisions. Significance of Working Capital Management Funds are needed in every business for carrying on day-to-day operations. Working capital funds are regarded as the life blood of a business firm. A firm can exist and survive without making profit but cannot survive without working capital funds. If a firm is not earning profit it may be termed as ‘sick’, but, not having working capital may cause its bankruptcy working capital in order to survive. The alternatives are not pleasant. Bankruptcy is one alternative. Being acquired on unfavorable term as another. Thus, each firm must decide how to balance the amount of working capital it holds, against the risk of failure. † Working capital has acquired a great significance and sound position in the recent past for the twin objects of profitability and liquidity. In period of rising capital costs and scare funds, the working capital is one of the most important areas requiring management review. It is rightly observed that, â€Å"Constant management review is required to maintain appropriate levels in the various working capital accounts. † Mainly the success of a concern depends upon proper management of working capital so â€Å"working capital management has been looked upon as the driving seat of financial manager. † It consumes a great deal of time to increase profitability as well as to maintain proper liquidity at minimum risk. There are many aspects of working capital management which make it an important function of the finance manager. In fact we need to know when to look for working capital funds, how to use them and how measure, plan and control them. A study of working capital management is very important for internal and external experts. Sales expansion, dividend declaration, plants expansion, new product line, increase in salaries and wages ,rising price level, etc. , put added strain on working capital maintenance. Failure of any enterprise is undoubtedly due to poor management and absence of management skill. Importance of working capital management stems from two reasons, viz. , (i) A substantial portion of total investment is invested in current assets, and (ii) level of current assets and current liabilities will change quickly with the variation in sales. Though fixed assets investment and long-term borrowing will also response to the changes in sales, but its response will be weak. Conclusion Although some companies began the process of improving their working capital management five or even 10 years ago, many others were driven to focus on the issues by funding disruptions and cash shortages brought by the global crisis. The effects of the many challenges faced by large companies during that period are evident today in both operational practices and strategic priorities. How to cite Working Capital Managment, Papers