Essay about Making Advertisements Memorable to the Viewer

According to CBS news, approximately, 600 to 625 advertisements are exposed to one person in a day and about 272 of those are coming from the television, the radio, magazines, and newspapers. Even if a person is exposed to so many advertisements each day, person may actually notice less than 80 of them. The goal of advertisement is to convince customers to buy their products. So if the customers do not remember the ad after viewing it, the company just wastes their time and money. In order to be effective, an advertisement has to be memorable for the customers. So there are many creative elements in advertisements and I want to analyze about those elements in this paper. The advertisement that I choose is Kia Optima Alien ad. This†¦show more content†¦This visual effect shows beauty of the car and raise purchasing desire. The target customer for this commercial is young middle class people and newly married couple. So this ad more focuses on curiosity and mystique by those s ettings that I mentioned earlier. In this advertisement, I also could find elements of masculinity that come from Tannen’s book You Just Don’t Understand. Before I start to discuss about masculinity elements, let me introduce author Deborah Tannen and her book You Just Don’t Understand. Deborah Tannen is a professor of linguistics at Georgetown University, and have published 22 books, half of them for scholarly audiences and half for general audiences. Three books have been New York Times best sellers and one of those three, You Just Don’t Understand, was on the New York Times best seller list for almost 4 years. She is expert at the verbal interaction between men and women. In this book You Just Don’t Understand, she analyzed what men and women seek from conversations: independence and intimacy. So this book will allow reader to have better understanding of different gender and how to communicate well with them. According to chapter one â€Å"Dif ferent Words, Different Worlds† on page 24 and 25, Tannen describes that males try to achieve and maintain the upper hand if they can. They also struggle to preserve independence and avoid failure. Females are also concernedShow MoreRelatedState Farm Advertising Analysis1060 Words   |  5 Pagesbreathing. Whether we’re driving, listening to the radio, or watching T.V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. BecauseRead MoreThe Importance of Television1632 Words   |  7 Pagesentertainment. 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